The privacy-first analytics plugin for WordPress.

Privacy & Compliance

Privacy is not a feature toggle. It is the foundation of every design decision in Statnive.

• Cookieless: no cookies, no localStorage, no sessionStorage
• Designed for GDPR, CCPA, and PECR compliance — no banner needed
• No fingerprinting, ever
• Daily rotating salts: same visitor, different hash each day
• All data stays on your server. No third-party transfer

Real-time Dashboard

See what's happening on your site right now. No waiting for data to process, no delayed reports.

• Live visitor counter with active visitor tracking
• Currently active pages in real time
• Recent pageviews feed updated every few seconds
• Default view is Today / Last 7 Days for instant feedback

UTM Campaign Tracking

Measure every campaign with full UTM parameter support. Know exactly which ads, emails, and links drive results.

• Captures all 5 UTM parameters: source, medium, campaign, term, content
• Dedicated UTM report with campaign performance breakdown
• Automatically classifies UTM-tagged traffic into Paid Search or Paid Social channels
• Works with any link builder: no proprietary tagging format

Geographic Analytics

Know where your visitors come from without compromising their privacy. IP addresses are hashed and discarded.

• Country-level visitor breakdown
• City-level data for deeper insights
• Map visualization of visitor distribution
• IP is used only for GeoIP lookup, then immediately discarded

Geographic data powered by GeoLite2 data created by MaxMind. Requires your own free MaxMind license key.

Engagement Metrics

Go beyond pageviews. Understand how deeply visitors engage with your content.

• Scroll depth tracking in 5% increments
• Engagement time via the Visibility API (only counts active tab time)
• Auto-tracked file downloads (.pdf, .zip, .xlsx, and 15+ more formats)
• Outbound link tracking to see where visitors go next

REST API

Programmatic access to all your analytics data — visitors, pageviews, sources, campaigns, WooCommerce revenue, and the Ask me! Advisor question library. No upgrade required.

• Full WordPress REST API gated by the standard manage_options capability — no separate licence or token
• Reporting namespaces: /summary, /sources, /pages, /realtime, /utm, /events, /dimensions/{type}
• WooCommerce Revenue namespace (v1.0.0+): /revenue/{wc-status,backfill,summary,timeseries,by-channel,by-utm,by-landing,products,funnel,refunds,coupons}
• Ask me! Advisor namespace (v1.1.0+): /advisor/{questions,answers,preferences}
• JSON responses with proper schema validation

Ask me! Advisor

A question-driven view of your analytics. Instead of a wall of charts, pick the question and the answer card opens. 116 owner-phrased questions across 10 categories; 63 answer in one click today. No AI, no LLM, no third-party API.

• 116 hand-written questions across 10 categories: Traffic Overview, Real-time & Tracking Health, Pages & Content, Referrers & Channels, Campaigns & UTM, Geography & Language, Devices & Browsers, Engagement & Quality, Revenue, Events & Privacy.
• 63 questions answer today; the remaining 53 render a "Coming soon" card on the v1.2 free + Growth v2 paid timeline.
• Per-user pinned home tab — pin up to 10 favourites (default 5: visitors, top sources, top pages, countries, mobile vs desktop). Stored in wp_usermeta; no PII.
• Client-side search + AnswerModal escape-hatch; substring + token rank, no LLM.
• Dynamic time-based questions (q2, q6, q17, q26) follow the dashboard date picker — question text and answer update together.
• No outbound HTTP from the Advisor pathway. Every query reuses the existing v1.0.0 SQL; byte-identical numbers to the dashboard.
• Privacy API integration — exporter + eraser cover statnive_pinned_questions user-meta.
• REST routes: /statnive/v1/advisor/{questions,answers,preferences}

Read the v1.1.0 release notes → · Meet Ask me! launch post →