About Statnive

Simple stats, clear decisions

Statnive gives WordPress site owners fast, smart, and easy-to-understand analytics without complicated setup or confusing dashboards.

Why We Built Statnive

Most analytics tools were built for data analysts, not for the people who actually run websites. They overwhelm you with vanity metrics, require complex setup, and send your visitors' data to third-party servers.

We studied 5 analytics platforms and 14 research studies to understand what site owners actually need. The answer was surprisingly simple: show me where my visitors come from, what they do, and which sources make money. Nothing more.

Statnive was built from the ground up with that clarity in mind. Every design decision, every feature, every metric on the dashboard has to answer one question: does this help the site owner make a better decision?

Our Philosophy

Revenue per Visitor over Total Revenue

A traffic source with 10,000 visitors and $50 in revenue is worse than one with 200 visitors and $500. Revenue per Visitor (RPV) exposes this. It is the metric that matters most for growth decisions. This metric is central to our product roadmap and will be available with WooCommerce integration.

Reject Vanity Metrics

No bounce rate, time-on-site, or pages-per-session cluttering your dashboard. Only metrics that connect to revenue decisions make the cut. If a number does not help you decide where to invest, it does not belong.

Zero-Config Auto-Detection

When WooCommerce tracking ships, it will work on activation with no setup code. The entire setup process is three steps: Install, Connect, Grow. If it requires a code snippet, we are doing it wrong.

Real-Time Feedback Loop

The default view shows Today or Last 7 Days, not 30. A live visitor counter makes checking your analytics feel immediate and rewarding. Daily habit, not monthly chore.

Channel Grouping by Default

Raw referrer strings are automatically mapped to human-readable channels: Organic Search, Social Media, Email, Direct, Referral, Paid Search, and Paid Social. Clarity without configuration.

Self-Hosted = Compliance Advantage

All data stays on your server. No third-party data transfers means you are GDPR and APPI exempt by design. Privacy is not a feature toggle. It is the architecture.

Open Source

The core Statnive plugin is free and open source, available on WordPress.org. We believe analytics should be accessible to every site owner, regardless of budget.

Privacy-First

No cookies. No fingerprinting. No third-party data transfers. Daily rotating salts ensure the same visitor gets a different hash each day. Privacy is baked into the architecture, not bolted on.

Built for WordPress

Statnive is not a generic analytics tool adapted for WordPress. It is built specifically for WordPress from the database schema to the admin dashboard. Native integration, native performance.

Clarity over Complexity

We built Statnive for site owners who want to understand their traffic and grow their business. Not for data scientists who need 47 dimensions in a pivot table.

See it for yourself

Install Statnive and have your first analytics dashboard in under a minute.

Download Free Plugin Try Live Demo