Channel-Based Attribution
Statnive automatically classifies every visit into one of seven channels: Organic Search, Social Media, Email, Direct, Referral, Paid Search, and Other. This classification uses an internal mapping table of over 400 known domains and patterns, combined with UTM parameter detection.
The Sources Table
The Traffic Sources view presents a table with each channel as a row. Columns include:
- Channel — The classified traffic source.
- Visitors — Unique visitor count for that channel.
- Pageviews — Total pageviews from that channel.
- Revenue — Total revenue attributed to that channel (coming soon with WooCommerce integration).
- RPV — Revenue Per Visitor (coming soon with WooCommerce integration).
The dual-bar visualization shows visitor count and session count side by side with different colors, making it easy to spot channels that bring traffic but not buyers.
Drill-Down View
Click any channel row to expand it and see individual referrer domains. For example, expanding “Social Media” shows visits from facebook.com, twitter.com, linkedin.com, and others. This drill-down lets you identify which specific platforms within a channel are performing best.
UTM Parameter Support
Statnive reads standard UTM parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term) from incoming URLs. When UTM parameters are present, they take precedence over referrer-based classification. This gives you precise control over how campaign traffic is categorized.